Ads engine
Configure automated revenue streams for your content and profile using the Mesi Ad Engine.
The Mesi Ads Engine functions similarly to Google AdSense, allowing creators to monetize their attention and traffic. By embedding ad-serving rules directly into their NFTs, creators can generate recurring income through three primary ad placements.
Ad Placement Types
Displayed immediately when a user opens a specific piece of content (static or video). Displayed when a user visits a creator's main profile or specific collection gallery. Audio or video mid-rolls that play during consumption (available for Music and Podcasts).
Ad Parametrization
Creators have granular control over the "ad load" their fans experience. These settings are immutable once the NFT is sold.
Frequency Settings
You can set the ratio of views to ads displayed:
1:1 Ratio: An ad shows every time the content is accessed.
1:5 Ratio: An ad shows only once every five views.
Aggressive (2:1): Two ads are shown for every single view.
In-Content Controls
For audio and video, you can further refine the experience:
Max Length: Limit the duration of a single ad (e.g., max 15 seconds).
Max Count: The total number of ads allowed per piece of content.
Min Distance: The minimum time gap required between two ad breaks.
**The 15% Rule:** To preserve high-quality user experience, the total duration of ads (**Max Length x Max Count**) cannot exceed **15%** of the total content length.
Revenue Models
When minting an NFT, the creator defines who receives the ad revenue. This policy is built into the NFT's smart contract.
Royalty
Creator always receives 100% of revenue.
Neutral; the NFT is valued purely on its content/perks.
Ownership
Current NFT Owner receives 100% of revenue.
High; the NFT becomes a yield-bearing asset.
Hybrid
Revenue is split between Creator and Owner.
Balanced; provides long-term creator royalties and owner incentives.
Strategy & Best Practices
Finding the balance between immediate profit and long-term asset value is key to success on Mesi.
**Example:** A creator runs ads every 10 seconds. * **Result:** High short-term revenue, but massive drop in engagement. * **Impact:** NFT value plummets because no one wants to watch the content. **Example:** A creator shows one ad every 5 views (2% of total time). * **Result:** High engagement and consistent traffic. * **Impact:** NFT value increases significantly as a reliable, passive income asset for owners. Ad settings can only be modified while the original creator owns the NFT. Once sold, these settings remain locked unless the creator repurchases the NFT.
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