> For the complete documentation index, see [llms.txt](https://mesi-1.gitbook.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mesi-1.gitbook.io/documentation/mesi-whitepaper.md).

# Mesi whitepaper

### ![](/files/dpf4fwVhvWUMNreLyx7U) <a href="#jgxzu1imhxhm" id="jgxzu1imhxhm"></a>

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### **INTRODUCTION** <a href="#qul6h5a764mx" id="qul6h5a764mx"></a>

### What is Mesi? <a href="#s01z0n5larac" id="s01z0n5larac"></a>

Mesi is a blockchain-based platform designed to cater to the needs of both content creators and fans. The platform's features are supplemented by its native token, $MESI, which is an integral part of its ecosystem, and will exist on multiple blockchains simultaneously. While it is expected to be natively hosted on Mesi's own Cosmos blockchain, it will be also bridged to other prominent blockchains including Ethereum, Binance Smart Chain, and Solana

The platform's primary interface is through mobile applications, accessible via Google Play and the App Store. These apps are engineered to be compatible with Google Pay and Apple Pay systems, facilitating a smooth and user-friendly transaction experience for its diverse user base.

A key feature of Mesi is its tokenization. While application will allow content creators to set prices and accept traditional fiat currencies and stablecoins for transactions, it also integrates the use of its native Mesi token for specific functionalities such as selected types of paid interactions, withdrawals, crypto loans or staking. This multi-faceted approach to payments underscores the platform's adaptability and its commitment to offering a versatile transaction environment.

Both creators and fans on the platform have the opportunity to generate income and establish passive revenue streams. This is in alignment with the broader vision of Web3, which emphasizes user empowerment and financial autonomy. By integrating these principles, Mesi positions itself as a platform that is not only technologically advanced but also attuned to the evolving dynamics of digital content creation and consumption.

### Market overview <a href="#id-72le6tsevlwr" id="id-72le6tsevlwr"></a>

#### Industry Metrics Overview <a href="#id-2tx2ffe1un6i" id="id-2tx2ffe1un6i"></a>

The creator economy encapsulates a diverse group of entrepreneurs, influencers, artists, and celebrities who leverage online platforms to monetize their content. This phenomenon has been fueled by the proliferation of social media, alongside a global increase in internet and smartphone usage. Essentially, it opens up novel avenues for income generation, diverging from conventional career paths.

The creator economy market can be dissected into several segments: platform type, creative service, revenue channel, end user, and geographical region. Notably, video streaming platforms such as YouTube, TikTok, and Twitch dominate this space, primarily due to the soaring consumption of online video content. The global market is poised for substantial growth, with projections estimating its value to surge from US$ **127.65 billion in 2023 to US$ 528.39 billion by 2030**, expanding at a compound annual growth rate (CAGR) of **22.5%.**\[1]

In the evolving landscape of digital content creation, subscription-based platforms such as Patreon and OnlyFans have emerged as pivotal revenue streams for creators. This shift is largely attributed to the decline in traditional ad-supported models, exemplified by YouTube's "**Adpocalypse**," which underscored the volatility of reliance on ad revenue.

Patreon offers a lifeline by enabling fans to support creators through monthly subscriptions, thus facilitating a more predictable and sustainable income. Similarly, OnlyFans caters to a wide array of content, including NSFW material, allowing creators to monetize their work directly through fan subscriptions.

Other platforms like OnlyFans and Patreon represent significant aspects of the traditional creator economy market. OnlyFans, with its unique business model and self-funded structure, has achieved a valuation of approximately **$18 billion**. Its revenue grew at an impressive **CAGR of 174.3%**, with user growth skyrocketing by **1291.85%** between **2019** and **2021**.\[2]

On the other hand, Patreon, since its inception in 2013, has experienced rapid growth. **With over 6 million** patrons and more than **210,000 creators,** the platform has facilitated an estimated **$2 billion** in earnings for creators. This growth trajectory is a testament to the platform's success in enabling creators to monetize their content effectively.\[3]

#### The Impact of Emerging Markets <a href="#vtj108qelo2o" id="vtj108qelo2o"></a>

Emerging markets, particularly in Asia, Africa, and Latin America, are pivotal to this expansion. Countries like India, Indonesia, Brazil, and Nigeria are witnessing a surge in digital connectivity, leading to a burgeoning pool of new creators and consumers. These regions are already cultivating local creator cultures, with their content gaining global traction, especially in music, dance, and humor.

#### Web3 and the Future of Creator Economy <a href="#vtj108qelo2o" id="vtj108qelo2o"></a>

The convergence of blockchain and web3 technologies is revolutionizing the creator economy, introducing groundbreaking paradigms in digital ownership and community engagement. Blockchain's role in ensuring authenticity and fair compensation through smart contracts and NFTs is pivotal, offering creators enhanced control and monetization avenues. Platforms like OpenSea, Blur, and Blockchain Web Services are leading this transformation, providing innovative means for creators to profit from digital goods and tokens. This evolution promises a future where blockchain and web3 redefine how creators sustain their livelihoods, marking a new era of transparency and creative freedom in the digital realm.

#### Generative AI is Transforming the Creator Economy <a href="#vtj108qelo2o" id="vtj108qelo2o"></a>

Generative AI is revolutionizing the creator economy, offering tools for tasks like video script generation and artwork creation. A survey by Lightricks found 84% of content creators would use AI to save time or money, and 86% would use it to enhance their creative process. However, concerns exist about deep fakes and authenticity, with 74% worried about creating deep fakes and 58% about copyright issues. This technology is changing how content is created and consumed, forming an integral part of the creator's toolkit.\[4]

#### Decreasing Long-Term User Engagement in Crypto Products <a href="#xbft4qrmtq6f" id="xbft4qrmtq6f"></a>

To succeed, cryptocurrency platforms must balance utility and incentives with effective user engagement. The complex nature of blockchain technology often hinders this, creating a disconnect in user experience.

Integrating gamification enhances user interaction, through game-like elements. This strategy not only simplifies the user experience but also increases participation and retention, essential for growth in a competitive market. A focus on intuitive, user-friendly design, coupled with gamified elements, is key to broadening blockchain adoption and user satisfaction.

#### Lack of payouts instantaneity <a href="#id-8lf4fbkckndj" id="id-8lf4fbkckndj"></a>

Patreon and OnlyFans, despite their popularity, face certain limitations. Both platforms have not integrated Crypto, Web3, and Decentralization solutions, which hinders their ability to leverage the latest technological trends. Additionally, they provide insufficient incentives and revenue opportunities for fans. This shortfall can impede audience growth and engagement, thereby affecting creators' potential for effective content monetization.

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### MISSION AND CORE VALUES <a href="#mmyud3wi8d5u" id="mmyud3wi8d5u"></a>

Our product is based on following core values, fueling development and the broader mission behind developing our product.

![MESI business model core values](/files/Eg7GRI3DIz89FXHZWsvW)

**Integrating Blockchain into the Creator Economy**

One of Mesi's primary goals is the comprehensive integration of blockchain technology into the creator economy. This encompasses the use of NFTs for establishing clear ownership rights and facilitating royalty payments for original content creators. Additionally, our focus extends to the utilization of a native token, enhancing the platform's functionality through tokenization. This approach guarantees transparency and the permanence of records, spanning an array of activities such as transactions, deposits, withdrawals, and tipping.

**Facilitating Instant Payouts**

By utilizing our native token for withdrawals, Mesi offers instant payouts. Users can claim Mesi tokens at any time, with immediate coverage from a treasury smart contract. These tokens can then be converted to other cryptocurrencies, stablecoins, or fiat currencies using external platforms or Mesi's conversion tools.

**Tokenizing Interactions and Features**

We are committed to enhancing the user experience and the quality of social platforms through the tokenization of interactions and features, employing both fungible tokens and NFTs. Consequently, most features of the Mesi app will be tokenized or linked to our native Mesi token in some way.

**Gamifying User Experience**

We believe in making the user experience engaging and enjoyable. Therefore, all Mesi users, including creators and fans, will have opportunities to engage in competitive activities, strategize their interactions and behavior to gain better position and visibility within MESI ecosystem positioning, and maximize their profits.

**Focus on Innovation and AI**

Innovation and AI are integral to our business strategy. Mesi is dedicated to incorporating the latest technological advancements, particularly generative AI, into our app, enhancing user engagement and content creation.

**Safeguarding Creators' Interests**

Creator’s interests should be protected, and Mesi ensures that this is being done effectively. We ensure that whenever needed, fans need to go through the KYC process and that creators have control over the level of verification their fans must go through. They will even be able to request to know the identity of their fans first prior to allowing them to see the exclusive content they share. Our AI models will be also trained to detect potential content duplication and provide an extra layer of protection against copyrights infringement within our platform.

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### PRODUCT OVERVIEW <a href="#id-20mw0huj9c3a" id="id-20mw0huj9c3a"></a>

### Mesi - product map <a href="#tuwstznbrmdq" id="tuwstznbrmdq"></a>

Below chart represents breakdown of Mesi platform as a products and features.

![MESI features breakdown](/files/EzKoFN3PfRJuvEo1zh4k)

### Mesi as social platform <a href="#rhv8gnp2p6w5" id="rhv8gnp2p6w5"></a>

#### Social platform features & AI engine <a href="#jryk20f90udj" id="jryk20f90udj"></a>

As a platform tailored for creators and fans, Mesi is dedicated to delivering a comprehensive range of social platform features designed to enhance user interactions. These features include:

* **Content Uploading**: Users can upload various types of content like photos, videos, and reels.
* **User Profile Development:** Options for creating and evolving user profiles.
* **Data Metrics and Analytics:** Dedicated dashboards for both fans and creators, providing insights into their engagements and reach.
* **Social Feeds Board:** A dynamic board for real-time content sharing and interactions.
* **Dedicated Messenger:** Offering both individual and group chat functionalities.
* **Social Interactions:** Likes, follows, reactions, and comments
* **Creator’s Timeline:** A chronological display of a creator’s uploaded content, showcasing their journey and evolution.

In line with Mesi's commitment to innovation, these features will be enhanced and functionally extended, including:

* **Drops And Droplets:** *'Drops'* are used to refer to individual content pieces uploads. *‘Droplets’* can be created by either single user or multiple collaborators and have the flexibility to include a variety of feed types, including e.g. photos, videos, NFTs and bid-to-meet passess, providing users with multiple ways to engage their audience.
* **Content Upload AI Engine:** Mesi content upload process will be supported with an *AI engine,* consisting of 2 major features:
  * **AI Recommendations:** AI engine will be capable of scanning the pre-uploaded content and suggest potential changes to enhance its appeal to the existing or potential fan base.
  * **Potential content detection***:* If authorized - our AI will be capable of discovering existing viable feeds that are already present in the creator’s phone gallery and that are likely to be well-received by the creator's fan base.
* **Generative content maker** - Mesi will allow creators to access AI generative images, allowing to creators to access 2 game-changing features speeding up their content creation journey:
  * **Content from content:** Creators will be able to use their existing content to create new content via natural language processing chatbot (creators will simply be asked to describe what they want to create based on provided input and our AI model will create the desired described feed).
  * **Content from face & body scan:** Users will be able to use their phones to scan face and body and use them as a template to create the content - this feature is even more far-going and allows to keep the entire content as AI-generative, without publishing original face and body photos at all (while remaining their authenticity). Generative content will need to meet the facial and silhouette similarity thresholds hardcoded in Mesi policy to preserve rational authenticity level.
* **AI-Powered Live Stream Overlays:** Mesi aims to integrate an advanced AI feature designed to enhance live streaming experiences through the use of dynamic overlays, filters, and masks. This technology allows streamers to modify their appearance or background in real-time, offering a range of creative possibilities:
  * **Smart Backgrounds:** Seamlessly change or blur your live stream's background without the need for a green screen, adapting to various themes or settings instantly.
  * **Character Masks:** Transform your appearance into another person or character during the live stream, offering a fun and engaging way to interact with your audience. This feature uses sophisticated AI to map the chosen persona onto the streamer's movements and expressions accurately.
  * **Beauty Filters**: Enhance your on-camera appearance with filters that can smooth skin, adjust lighting, and apply makeup effects. This tool is designed to work in real-time, providing a polished look throughout the stream.
* **AI Discovery tools** - In addition to the typical features of social platforms, Mesi offers enhanced content discovery tools, powered by a dedicated AI engine. This engine is designed to identify and suggest content feeds that are likely to appeal to each user. It operates primarily on advanced data analytics, taking into account factors like gaze rate, facial expressions for mobile users, and smart content recognition for feed tags and descriptions. Mesi's AI content discovery tools are focused on ensuring users consistently see content that interests them, and their accuracy improves as users engage more with the app.

<figure><img src="/files/wiCDiLwv35DxakuX2lef" alt=""><figcaption><p>MESI as a social platform</p></figcaption></figure>

#### KYC & KYF - Know your fans <a href="#id-4pcf5lodmm48" id="id-4pcf5lodmm48"></a>

Mesi stands apart from other social platforms by prioritizing the development of genuine connections between fans and creators, underpinned by a commitment to enhancing the security and reliability of online relationships.

Distinctively, Mesi adopts a proactive approach to identity verification through its Know Your Customer (KYC) policy. This policy contrasts with the norm on conventional social platforms, where users can create anonymous or pseudonymous accounts without verification.

While Mesi allows users - primarily those engaging as fans - to access many features without undergoing KYC, a significant portion of the platform's interactions and functionalities are gated behind varying levels of KYC compliance.

Key aspects of Mesi's KYC policy include:

* Mandatory KYC for creators intending to conduct transactions with fans.
* The "Bid-to-meet" feature necessitates KYC verification for both creators and fans involved.
* The platform introduces multiple levels of KYC, with certain features and interactions demanding higher levels of verification than others.
* **Know-your-fan (KYF)** optional policy where Creators are empowered to restrict access to their content, live streams and the "Bid-to-meet" feature, based on the KYC level. This means a creator can choose to share premium content solely with users who have completed the highest level of KYC, thereby ensuring a controlled environment for their content distribution.

This strategic emphasis on KYC not only fosters a safer and more trustworthy environment but also aligns with Mesi's mission to cultivate more meaningful and secure online relationships between fans and creators.

It’s also important to note that creators are not required to share authentic personal data publicly with their fanbase and are allowed to use pseudonyms and avatars if they want to. However, they are still required to run KYC with Mesi using their real personal data.

| ***Example**: Jessica is a popular NSFW content creator on Mesi, Thanks to Mesi KYF policy, she requires her fans to undergo the highest KYC level and share their identity with her for approval prior to accessing her content. Jessica's highest subscription tier predicts sharing her true identity with her fans as an additional perk. She recently received a notification about a new fan requesting to subscribe for her highest subscription tier. Upon reviewing the requester details, she realized it was her office colleague. Given the personal nature of her content and her desire to maintain professional boundaries, Jessica decided against approving the request, highlighting her prerogative to control access based on personal comfort and privacy considerations.* |
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#### Mesi content leasing <a href="#id-75tkoebtkisn" id="id-75tkoebtkisn"></a>

Mesi's content leasing feature stands out as a significant innovation, offering users the ability to engage in content leasing agreements through an ESCROW engine. This feature is applicable to Drops (individual content pieces), Droplets (collections of content), and NFTs (non-fungible tokens), facilitating a wide range of leasing scenarios between two users. The underlying mechanics of content leasing on Mesi are founded on two principal logic mechanisms:

Content lending process is based on the following logic:

* Content lender sets up the base price for allowing the content to be displayed in other user galleries via both PPV and subscription models.
  * For PPV the base price is singular amount
  * For subscription models, the the base price include the frequency (e.g. $1 per day)
* The user authorized to display the borrowed content (the borrower) cannot set the price lower than the lender's base price. However, they have the option to increase the price and generate revenue from the markup.
* When granting their subscribers access to the borrowed content, the borrower must structure their subscription pricing model to at least cover the lender's base price. For instance, if the lender's base price for authorizing secondary access via subscriptions is $1/day, the borrower's subscription fee granting access to that content must be no less than $1 per day. This ensures that the pricing model is adequately designed to cover the base leasing fees over the agreed period, whether that's calculated daily, monthly ($30 per month), or annually ($365 per year).
* Content leasing can be indefinite or time-limited.

<figure><img src="/files/P2iU9RyZoUMB1CeYnDty" alt=""><figcaption><p><em>Mesi content leasing logic</em></p></figcaption></figure>

#### Droplets - co-creation engine <a href="#nhe9p8ez2mvu" id="nhe9p8ez2mvu"></a>

The co-creation logic of Droplets on Mesi is designed to foster collaboration while ensuring fair compensation and recognition for all creators involved. Here's an overview of the process, including an example to illustrate the concept:

Process Overview

1. **Content Requirement:** All content pieces intended for use in creating a Droplet must already be uploaded to the Mesi platform. This ensures that all materials are accounted for and properly managed within the platform's ecosystem.
2. **Creator Approval:** If a Droplet incorporates content from various creators, the original creators must grant their approval for their work to be included. This step respects intellectual property rights and acknowledges the contribution of each creator.
3. **Fee Setting:** Once approval is obtained, each contributing creator and droplet author need to align on content leasing terms and fees. These fees will be distributed to them each time a secondary droplet including their Drops is sold.
4. **Pricing Policy:** When a Droplet, curated by a secondary creator, is made available for purchase either through pay-per-view (PPV) or as part of a subscription, the total access fee cannot be less than the sum of the individual fees set by the contributing creators.

***Example**: John wishes to authorize his/her tier-1 subscribes to see a droplet that includes a single drop made by another creator - Tom. Tom has authorized the inclusion of his drop in John’s droplet at the base fee of $1. Tier 1 subscription fee charged by John needs to be high enough to cover Tom’s base cost for his drop.*

![Collection co-creation logic](/files/d5kEJsLawzNiEscXXFc6)

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### Mesi - NFTs <a href="#t749l1knme8n" id="t749l1knme8n"></a>

#### Creator’s content gallery as NFT collections <a href="#bl81hfqna38" id="bl81hfqna38"></a>

Mesi introduces a significant innovation to its array of social features by enabling creators to transform their uploaded content—whether individual pieces or collective works from droplets—into non-fungible tokens (NFTs). This functionality allows creators to offer their photos, videos, or reels for sale as NFTs, providing a new avenue for monetization and digital ownership on the blockchain.

* **Selective Conversion**: Not all content uploaded by a creator is automatically turned into an NFT. Mesi maintains the default setting of keeping creators' feeds off-chain, preserving the traditional social media experience. The conversion of content into NFTs is an optional step that creators can initiate for any piece of content they choose.
* **Process**: To convert a piece of content into an NFT, a creator simply selects the desired content from their gallery and opts for its conversion into an NFT. This process grants the content a unique status on the blockchain, marking it as a proprietary good that can be bought, sold, or collected.
* **Identification**: Content that has been converted into NFTs is distinguishable by an additional symbol or marker. This visual cue signifies to viewers and potential buyers that the piece operates as an independent, on-chain asset, differentiating it from non-NFT content within the platform.
* **Ownership rule:** Content lent from other craters as part or Mesi content leasing engine, or droplets containing such content can’t be converted to the NFT.

#### NFT ownership and leasing <a href="#smh4k1galo0g" id="smh4k1galo0g"></a>

Mesi mechanism for handling NFT ownership combines blockchain technology's transparency and security with practical features for content creators and owners. Here's a detailed breakdown of how it works:

* **Ownership Transfer**: When an NFT is sold, the blockchain records the transfer of ownership to the new owner's wallet. This change is reflected on the Mesi platform, where the content, even though it remains listed in the original creator's gallery, is now updated to show the new owner's wallet address and user ID.
* **Display Rights:** The original creator can keep the NFT visible in their gallery. However, the right to display the content can be withdrawn by the new owner at any time, giving them control over the NFT's visibility and distribution. For more details, please refer to Mesi content leasing section.
* **Display Authorization**: The Mesi platform allows the new owner to authorize a previous owner and/or other Mesi users to display the NFT in their galleries, specifying terms such as the duration of the authorization and any commission fees from generated revenue.
* **Rights of the Creator Post-Sale:** After selling the NFT, the original creator or previous owner can choose to remove it from their gallery. However, they cannot restrict its display by the new owner or others authorized by the new owner, unless the content violates Mesi's policies.
* **Utilization Options for the Owner:** The new owner has several options for leveraging the NFT and generating the revenue, for example they can:
  * Add the NFT in their own gallery and sell it to their fanbase
  * Include NFT in the droplet
  * Authorize current and/or new creators to display the NFT in their galleries in exchange for commission fee.

| ***Example**: John purchases an NFT from Jessica. He decides to allow Jessica to continue displaying the NFT in her gallery, with an agreement that John will receive a 20% commission from any pay-per-view revenue generated by this arrangement, and that the base price of the content shall be at least $10 (which means that if NFT is covered by any subscription plan, that subscription should be at least $10 to cover the base access cost). This agreement is indefinite, but John retains the right to terminate it. This setup allows John to earn revenue from the NFT while also having the option to sell it in the future, potentially at a higher value if it generates significant revenue.* |
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<figure><img src="/files/ryr8xKxEDDF04tQwYnPJ" alt=""><figcaption><p><em>NFT minting &#x26; acquisition logic</em></p></figcaption></figure>

#### Standard & fractal NFTs <a href="#d4klimblnftv" id="d4klimblnftv"></a>

Drops and Droplets can be converted either to standard NFT or fractal NFT (which incorporate fractional ownership logic).

* **Conversion to standard NFT**

The conversion to a standard NFT is straightforward and applies when a single creator fully owns a piece of content (Drop) or an entire collection (Droplet).

The creator can anytime convert such a content into an NFT through a simple 'convert to NFT' button, followed by the minting process.

In case of Droplets incorporating Drops from multiple creators, conversion to a standard NFT is not possible due to the shared ownership, but can still be done using Fractal NFT.

* **Conversion to fractal NFT**

The minting process for fractal NFTs, designed for shared ownership, involves several additional steps:

1. **Initiation**: The creator starts the minting process and identifies other creators to be included in the fractional NFT.
2. **Notification and Inclusion**: In the case of Droplets, creators of included Drops are automatically notified and involved in the minting process. The initiator can also add more creators if necessary.
3. **Pre-Approval:** All participating creators must pre-approve the minting operation.
4. **Share Determination:** Co-creators agree on their percentage shares in the NFT and, for Droplets, set a minimum access price for their individual Drops (please refer to Mesi content leasing)
5. **Escrow**: The initiator manages the distribution of percentage shares and minimum access prices through an escrow system, allowing for approval, rejection, or counter-proposals.

Once consensus is reached, the fractal NFT is minted and stored in Mesi treasury wallets, with co-creators receiving sub-NFTs that detail their shares and link to the master NFT. Master NFT can be redeemed back and converted to normal NFT only by the user who owns all sub-NFT on his/her wallet.

The process is as follows:

1. Creator initiating the minting process is asked to appoint other creators that he or she wishes to be covered by fractional NFT
2. Fractal NFT can be used for both singular drop or droplet. (In case of droplets, co-owners who own drops to included in Fractal are automatically notified and included in the process)
3. All co-creators included in the process are asked to pre-approve the operation and provide their
   1. base prices (prices they will get each time NFT earns money via PPV or subscription)
   2. expected % share in the NFT
4. Initiator uses ESCROW to approve, reject or counter-propose % shares and minimal access prices

When fully aligned, fractal NFT is minted and stored on Mesi wallets (unlike standard NFT which is sent directly to the users). All co-creators receive sub-NFTs with encoded % share rights and information about master NFT droplets in the metadata.

<figure><img src="/files/fuXLL1vo3l14b0mq0VJ7" alt=""><figcaption><p><em>Fractal NFTs</em></p></figcaption></figure>

**Key Considerations for Fractal NFTs**

* Display and Monetization: Owners of sub-NFTs can showcase the Drop or Droplet in their galleries and monetize it through subscriptions or pay-per-view, with the minimal price not falling below the collective minimum set by co-owners (please refer to Mesi content leasing).
* Exclusion of tradability: Fractal NFT is stored on Mesi treasury and is not-tradable, co-owners of Fractal can freely trade their sub-NFTs (% ownership is coded in NFT metadata
* Revenue Handling: All payments are initially held by Mesi's treasury, and then sub-distributed to co-owners holding sub-NFTS.

#### NFT royalties <a href="#p4nq93hoer2v" id="p4nq93hoer2v"></a>

Mesi has developed a comprehensive royalty fee framework to ensure that original creators receive ongoing compensation for their work, encompassing both standard NFTs and fractal NFTs. This system is designed to reward creators for the continued popularity and transactional activity related to their content.

* **Standard NFTs: Drops and Droplets**
  * **Buy/Sell Transactions:** When a standard NFT (either a Drop or a Droplet) is sold, the original creator earns a 0.5% royalty fee from the sale price. This arrangement incentivizes creators by providing them with a passive income stream from their work as it appreciates in value and circulates among users.
  * **Pay-Per-View Transactions:** If the new owner or any authorized creators exhibit the content in their gallery for pay-per-view, the original creator receives a 0.5% royalty fee for each transaction. This ensures that the creator benefits financially from the widespread viewing of their work.
  * **Prizes and Awards:** Should a singular piece of NFT content be awarded any Mesi prizes or recognitions, such as "top viewed paid content of the year," the original creator is granted a 0.5% royalty fee atop of that reward. This increased rate acknowledges the exceptional achievement and popularity of the content on the platform.
* **Fractal NFTs:** In the context of fractal NFTs, "original creators" refers to those identified during the minting process of the fractal NFT. Their corresponding sub-NFTs represent share-units in the Droplets, which can be transacted at any time. For these transactions, a 0.5% royalty fee is taken and re-distributed to all original Fractl NFT creators.
* **Distribution via claim:** Mesi employs a "distribution via claim" system for royalty fees, where creators must actively claim their royalties from the Mesi treasury instead of receiving automatic payments. This approach is designed to avoid the inefficiency of distributing small amounts that might not cover transaction costs and to bolster security by reducing the risk of DDOS attacks targeting the payment system.

### Mesi - fans & creators <a href="#b4lcfywrp79f" id="b4lcfywrp79f"></a>

<figure><img src="/files/r5dtDFrIBwlJBpb83DJ0" alt=""><figcaption><p><em>Mesi Fans &#x26; Creators interactions</em></p></figcaption></figure>

#### Live streams <a href="#id-1pp1527mzuvk" id="id-1pp1527mzuvk"></a>

Live streaming serves as a fundamental component of Mesi's platform. This feature adheres to the industry's current best practices, offering creators a versatile set of tools for initiating live stream sessions with their audience. The options available include:

* **Public Stream:** This mode enables a broadcast that is accessible to all viewers. Individuals without a Mesi account are granted a default viewing period (for instance, 60 seconds) before they are prompted to create an account to continue watching the stream.
* **Private Group Stream:** This exclusive streaming option requires viewers to possess access tickets, which are distributed by the creator. Creators have the flexibility to:
  * Generate an unlimited number of tickets
  * Create various ticket types
  * Setting prices for individual tickets or for batches of tickets
  * Provide complimentary tickets to select individuals, such as their most dedicated supporters.

Above possibilities allow creators to Adopt different pricing strategies, such as issuing batches of tickets with incrementally higher prices.

Ticket transactions are safeguarded through an ESCROW system to protect the interests of both viewers and creators. Additionally, tickets can be offered to fans as part of a unique policy formulated by the creator in conjunction with their subscription model. This ensures a secure and customizable experience for engaging with content on the platform.

#### Tipping <a href="#id-9iezezvq653f" id="id-9iezezvq653f"></a>

Tipping is another central feature designed to foster the relationship between creators and fans within the Mesi platform. Tipping system enables users to send each other tips at any moment, in any desired amount, employing a range of payment methods such as the native Mesi token, stablecoins, or fiat currency. To accommodate diverse user preferences, the tipping functionality is integrated across multiple channels, including:

* A dedicated **tipping button** on the creator's profile, allowing for direct contributions.
* The ability to tip in **real-time during live stream** sessions, enhancing the interactive experience.
* Tipping through a **URL link**, offering a convenient way to support creators outside the platform.
* A specialized **tipping messenger function**, facilitating personal and private tipping transactions.

The tipping limits for users may vary based on their Know Your Customer (KYC) level, introducing a tiered system where the daily tipping cap expands progressively with higher KYC verification levels.

This approach not only encourages user engagement but also adheres to regulatory compliance and security measures, ensuring a safe and supportive environment for both creators and fans on the Mesi platform.

#### Exclusive content accessibility settings <a href="#g4qlcuat34dr" id="g4qlcuat34dr"></a>

Creators can upload their content as public (meaning any users will be able to see it without any additional payment) or exclusive - meaning that in order to see it, users will need to meet additional criteria.

When making the feed exclusive, creators need to adjust their accessibility settings, which includes:

* Selecting **KYC** level user must meet to see the content
* Updating **KYF** (Know-your-fan) policy
* Selecting what types of subscription levels and plans previously created by the creator will provide access to the content
* Selecting whether or not specific content can be viewed using PPV (pay-per-view) function (i.e. ad-hoc payment for the purpose of viewing selected drop or droplet), and at what price.

There can be hence multiple requirements users might need to meet to access the content first, as well as many ways of unlocking it.

For instance, a creator may stipulate that access to their most exclusive content requires users to complete the highest level of KYC verification, share their identity for personal approval, and belong to the highest subscription tier. Conversely, another creator might allow level 1 subscribers access upon completing basic KYC verification, while exempting tier 2 subscribers from this requirement. This nuanced approach to content accessibility allows creators to foster a sense of exclusivity and intimacy with their audience, while also adhering to privacy and security standards.

#### Subscription model creator <a href="#id-1lgdg0bag45j" id="id-1lgdg0bag45j"></a>

All creators will gain access to **subscription model creator,** allowing them to design and parametrize various membership plans, tiers and billing models for their fanbase. Creating the subscription model will require defining:

1. Price & billing frequency (e.g. $5 per day, $30 per month etc.)
2. Selecting drops and droplets from creators gallery that are accessible via each tier
3. Setting up or describing additional benefits for members of each subscription plan (e.g. free live stream tickets per billing period etc.)

The most common way subscription model creator is expected to be used is through creating ‘tiers’ of membership, i.e. progressively increasing level of fan’s privileges, accessibility to creator’s content and strength of their relationship, alongside the price they are willing to cover as part of the given subscription model.

Apart from parameterizing price and billing method, creators will also get the option to structure various discounts, promotions and feature unlocks associated with specific tier, for example:

* Creator can exclude the possibility to send him/her private messages via Mesi messenger, unless the user is a member of a specific subscription tier (Creator can still add other additional requirements as per Exclusive content settings section).
* Creators can reserve the possibility to join his/her live streams for free only to some of the subscription tiers, or further parametrize live stream accessibility policy by granting a fixed number of live stream tickets per billing period to specific subscription tiers. (e.g. tier 1 can automatically receive 1 free live stream ticket per month)
* Creators can use subscription tiers to grant discounts to PPV prices (e.g. for tier 1 subscribers who often don’t get access to all premium uploads done by the creator, there still might be the option to occasionally view it using PPV, and since they are already covered by subscription plan, creator can decide to give them 15% discount for all PPV prices).

Creators can offer free trial periods (depending on creator’s preference, from 1 day to 7 days). After the trial, fans must continue to subscribe to continue accessing content.

One of the Mesi differentiators aligned with Tokenization and Gamification core values, is the possibility to logically connect subscription models with the fans leaderboard ranking. For instance - Creator might decide that the price for the ‘tier 1’ subscription can be 50% for users who managed to retain the position in top 5 supporters for at least 15 days during the last 30 days. Another example is offering discounts for pay-per-view options for top leaderboard ranking positions or allowing these positions access to some exclusive content free.

***Example**: Lisa, who has been sharing free content on Mesi for three months, decides to introduce exclusive content. Before uploading, she utilizes Mesi's tools to create three subscription tiers to cater to different user preferences and budget levels:*

* ***Level 1**: $5/month for basic access to exclusive content.*
* ***Level 2**: $50/month for advanced access, including more in-depth content.*
* ***Level 3**: $700/year for all-encompassing access and premium benefits.*

*She details the benefits for each tier, setting clear expectations and value for subscribers. Additionally, Lisa plans discounts and promotions for each level to encourage longer-term subscriptions.*

*With her tiers in place, Lisa can now dictate access levels for her uploads. For instance, she might limit certain 'premium' content to Tier 2 and 3 subscribers only. This methodical approach allows her to tailor her content offering, ensuring subscribers receive value commensurate with their investment*

#### PPV (pay-per-view) <a href="#hfky5wrm65lm" id="hfky5wrm65lm"></a>

Pay-per-view (PPV) presents an alternative method for fans to access specific content pieces created by Mesi platform users. When uploading the drop or droplet, creators have the option to set a price that viewers must pay to unlock this content on an ad-hoc basis. This feature is particularly valuable as it allows access to individual pieces of content without requiring viewers to be subscribers or to have a subscription tier that typically grants access to such content.

The PPV pricing model can be integrated with a creator's broader strategy, including the application of discount policies designed for different subscription tiers. This means that the cost to unlock content via PPV might vary for viewers based on their subscription level, should the creator choose to apply tier-specific discounts.

Additionally, the PPV model operates within the wider content accessibility settings chosen by the creator. This includes any prerequisites or limitations they set for accessing their content, ensuring that PPV options align with the creator's overall content distribution and monetization strategy. This approach allows creators to maintain control over their content's accessibility while offering flexible viewing options to their audience.

#### Bid-to-Meet (BtM) <a href="#nwxo6g8ni0a1" id="nwxo6g8ni0a1"></a>

The Bid-to-Meet (BtM) feature represents an innovative approach to monetizing the efforts of creators on the Mesi platform. It grants creators the opportunity to offer their fans a chance to access their personal calendar and book one-on-one meetings, either online or in person. This unique engagement avenue underscores a deeper connection between creators and their audience, enhancing the value of the interaction.

The BtM functionality is aligned with the platform's exclusive content accessibility framework, with a key distinction: the minimum Know Your Customer (KYC) requirement for fans is a non-negotiable mandate, enforced as part of Mesi's security policy to ensure safety and compliance across interactions.

For effective utilization of the BtM feature, creators are prompted to integrate their personal calendars. This integration allows them to designate available time slots over the upcoming months and specify the quantity of bookable 'tickets' for fans. Following the acquisition of a BtM ticket and fulfillment of the requisite criteria, fans can arrange live or virtual meetings based on the ticket type procured.

An innovative aspect of the BtM tickets is their presentation as NFT drops within a creator's individual gallery. To engage with a BtM ticket, users are required to purchase ownership of the corresponding NFT. While these BtM NFTs are designed to be fully tradable, the ultimate ticket holder must satisfy the specific conditions set by the creator for the meeting.

When minting BtM NFT tickets, creators can define various parameters, including:

* The validity period of the ticket, detailing the expiration date for its use.
* The prerequisites a user must meet to activate the ticket.
* The designation of the meeting as either an online engagement or a physical encounter.

Creators possess the flexibility to determine the distribution method for their BtM tickets, which includes:

* Listing the BtM ticket as an item in their gallery for acquisition through the ownership module, as detailed in the Mesi & NFTs section of this whitepaper.
* Offering BtM tickets at no cost or at a discounted rate to members of specific subscription tiers, fostering loyalty and rewarding engagement.

This approach not only opens up a novel revenue stream for creators but also enriches the fan experience by facilitating direct, personal interactions through a secure and regulated platform.

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### Mesi - leaderboards and rankings <a href="#jd1z8m2mkoyx" id="jd1z8m2mkoyx"></a>

Mesi's business model places a significant emphasis on gamifying the user experience, engaging both fans and creators in a dynamic ecosystem. A key component of this strategy is the introduction of the native Mesi token (**MESI**) and its associated staking functionality. While detailed insights into the Mesi token's economic framework and its role in the platform's decentralization are discussed in the ECONOMY & TOKENIZATION section, this segment focuses on the gamified engagement mechanisms.

**Staking Mechanism**

MESI token holders will be able to stake their tokens by locking them in the vault for a 7-day period with possibility to opt-in for automatic renewal of the lockup. This action generates so-called **Influence Points,** which are accredited to the user's account. The process for awarding Influence Points, including the specific metrics and criteria, is elaborated in the Staking and Influence Points section.

**Utility of Influence Points**

Influence Points serve a dual purpose on the platform:

* **Creator Support**: Users can allocate their Influence Points to any creator on Mesi. These points can be distributed to a single creator or divided among multiple creators. After a 30-day period, points can be reallocated or withdrawn.<br>
* **Influence Leaderboards**: Each creator's profile features an "Influencers Leaderboard" displaying the total Influence Points received. Additionally, a global ranking highlights top creators based on the accumulation of Influence Points.

**Revenue Sharing and Rewards**

Creators can set a portion of their revenue, ranging from **5% to 30%**, to be shared with their top influencers, determined by the leaderboard standings and the amount of Influence Points committed. This incentivizes users to engage actively with creator profiles, aiming for top positions to earn financial rewards and exclusive perks, such as free live stream tickets.

**Impact on Creators**

The collection of Influence Points benefits creators by:

* **Enhancing their visibility on the platform:** A higher number of Influence Points improves a creator's ranking on content discovery pages, increasing their exposure to potential fans.<br>
* **Qualifying for Airdrops and Rewards:** Mesi periodically rewards creators with high Influence Point scores through airdrops and seasonal rewards, recognizing their prominence in the community.

![Staking and influence points](/files/mubv3tBTOEi0jwgjFN0I)

### Mesi blockchain <a href="#uzg5uiqey0ql" id="uzg5uiqey0ql"></a>

#### Mesi chain <a href="#u9aixzo0tlgu" id="u9aixzo0tlgu"></a>

The Mesi Roadmap encompasses the development of its own native blockchain, utilizing the Cosmos SDK. The ‘Mesi Chain’ is designed to

* Enable Mesi users to create their own **Mesi Chain wallets**, facilitating the deposit and withdrawal of cryptocurrencies.
* Strengthening MEsi ecosystem through the Implement of own **immutable native smart contracts**
* Serve as a comprehensive database and recording system for all pertinent user transactions and activities, including but not limited to:
  * Subscriptions
  * Pay-per-view transactions
  * Tipping
  * Other transactions between the users
  * Deposits and withdrawals
  * Token bridging (the transfer of MESI tokens between the Mesi Chain and other blockchain networks)

It is worth noting that the Mesi Chain will not be immediately available at the onset of the platform's launch. However, users will still have the capability to interact with the platform utilizing their existing wallets from other major blockchains, including Ethereum, BSC, Polygon, Solana, and more.

As of the MESI token, initially, it will be listed and available for trading on the Ethereum blockchain. Following the activation of the Mesi Chain, users will have the opportunity to transfer their tokens to the Mesi Chain via a bridging mechanism.

#### On-chain and off-chain split <a href="#id-6ds9vzg73bzd" id="id-6ds9vzg73bzd"></a>

The Mesi platform will operate on two main layers: one that is based on blockchain technology (**‘on-chain’**), and another that is not (also known as **‘off-chain’**). This setup is chosen to create a hybrid infrastructure, combining the best of both worlds.

Key features of web3 and decentralized finance (DeFi) will operate on the blockchain layer, meaning they'll be recorded on public blockchains as transactions. This method supports Mesi's commitment to being transparent about how operations are carried out.

However, not all features can be moved onto the blockchain. This is mostly because creating and updating blockchain-based smart contracts isn't always quick or straightforward. To address this, some features will remain on a more traditional backend infrastructure. This allows for faster development and updates, ensuring that the platform can evolve and improve efficiently.

![Mesi off-chain / on-chain split](/files/SyiEwaMwCLXUUP8GgKtY)

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### ECONOMY & TOKENIZATION <a href="#id-5pnqhqehaklb" id="id-5pnqhqehaklb"></a>

### MESI Token <a href="#o2vprf9p1jvx" id="o2vprf9p1jvx"></a>

The MESI token will initially be created and made available on the Ethereum blockchain as an ERC-20 token. Following the Mesi Chain mainnet, users will have the option to transfer the token between Ethereum and Mesi Chain. This will be possible through a dedicated Ethereum-MesiChain bridge or through certain exchanges that support deposits and withdrawals on both chains.

The primary uses of the MESI token are:

* Facilitating operations and payments within the app.
* Enhancing the user experience by incorporating gamification elements, such as staking mechanisms and influence points.
* Covering transaction fees on the Mesi Chain, once the mainnet is live.
* Enabling instant payouts

### Transactions in Mesi App <a href="#ac0didik0scx" id="ac0didik0scx"></a>

#### Dynamic & fixed pricing <a href="#vbibv4cd3iws" id="vbibv4cd3iws"></a>

In the Mesi App, users have the flexibility to conduct transactions using either the MESI token or fiat currencies/stablecoins, with the exception of subscriptions. Due to policies set by Google Pay and Apple Pay, subscriptions must be processed in fiat currency.

Content creators have the option to set prices for their offerings (which include digital content, NFTs, subscriptions, BtM, and live stream tickets). They can choose between two pricing models: fixed pricing and dynamic pricing.

* **Fixed Pricing:** In this model, the price and the payment are made in the same currency. This applies in two scenarios:
  * When the price is set in fiat currency, payment must also be made in fiat currency.
  * When the price is set in MESI tokens, payment must be made in MESI tokens.
* **Dynamic Pricing:** This model offers more flexibility:
  * Creators can set a price in fiat currency but allow fans to choose if they want to cover that price in stables or pay with MESI tokens at the current exchange rate for MESI.
  * Alternatively, a price can be set in MESI tokens, with the option for fans to pay in fiat currencies or stablecoins, again based on the current MESI exchange rate.

The choice of pricing model, other than for subscriptions, is up to the creator. This system aims to provide options for both creators and users, accommodating a variety of preferences and situations.

Please refer to the table below specifying what types of pricing models can be used for specific Mesi transactions.

<figure><img src="/files/4gZKkU5QzNqGZfWvDRYK" alt=""><figcaption></figcaption></figure>

#### Payment processing <a href="#id-522xyqe43mc0" id="id-522xyqe43mc0"></a>

Every transaction between MESI users utilizes the same payment engine, functioning in the following manner:

* **Transaction Processing and Storage:** Payments are processed and stored within the Mesi treasury vault.
* **Settlements for Creators:** In instances where a transaction necessitates the settlement of a base price to other creators (as may be the case with content leasing or fractal NFT transactions), Mesi calculates these base prices and allocates them to the respective creators through sophisticated backend operations.
* **Deductions from Payments**: The following deductions are made from the payments and base prices:
  * Mesi commission fee.
  * Revenue sharing allocations for top fanbase influencers, where applicable.
  * Referral commissions, if applicable.
  * Blockchain transaction fees.
  * Royalty fees.
* **Conversion to MESI Tokens:** The amounts allocated to creators are converted into MESI tokens, based on the token's market price at the time of the transaction. Creators can claim their earnings in MESI tokens via their user profiles.
* **Instant payout:** The Mesi treasury supports instant payouts in MESI token. In exceptional cases where the claimable amount exceeds the treasury's capacity, additional tokens are minted to fulfill the payout requirement. These additional tokens are subsequently retracted from circulation through strategic buybacks and token burning initiatives to mitigate inflationary pressures.
* **Token Utilization:** Users in possession of MESI tokens have the liberty to use these tokens as they see fit, including but not limited to, engaging with exchanges, participating in decentralized liquidity pools, or staking them in the MESI staking vault to accrue influence points among other benefits.

#### Banking services layer <a href="#sb2tpvkiw1og" id="sb2tpvkiw1og"></a>

Mesi is set to enhance its application by integrating supplementary banking services, aiming to further streamline the payment and transaction processes for its users. These enhancements include:

* **On-Ramp Gateway Integration:** This feature will enable Mesi users to purchase MESI tokens directly using their payment cards or through bank transfers
* **Off-Ramp Gateway Integration**: Mesi will also introduce an off-ramp gateway, allowing users to convert their claimed MESI tokens into fiat currency or stablecoins directly. This integration eliminates the necessity for users to navigate through centralized or decentralized exchanges to liquidate their tokens, offering a seamless transition from digital to traditional currency.
* **Payment Card Integration:** Mesi users will be able to request issuance of their own Mesi payment card linked with their staked tokens. Payment card will allow paying for on-line and real-life transactions through liquidation of staked tokens and conversion to FIAT.

### Visual summary of the payment processing logic <a href="#eu9p7fl2kasd" id="eu9p7fl2kasd"></a>

![Mesi payments & withdrawal processing](/files/Qih6fdidyKhUAK8UjPDm)

### &#x20;<a href="#id-24631qckddd2" id="id-24631qckddd2"></a>

### Staking and influence points <a href="#c0atlqh62ut4" id="c0atlqh62ut4"></a>

Mesi offers a staking mechanism through which MESI token holders can engage by locking their tokens in the Mesi staking vault.

1. **Token Locking Duration** Users have the option to lock their tokens for a period of 7 days.
2. **Auto-Renewal Feature:**&#x46;or convenience, an auto-renewal option is available. When activated, tokens are automatically re-locked for another 7 days at the end of each cycle, continuing until the user decides to deactivate this feature.
3. **Withdrawal Restrictions:** It is important to note that tokens cannot be withdrawn during the 7-day lock-up period.
4. **Earning Influence Points:** In recognition of their commitment, users earn influence points in exchange for staking their tokens. For more details on how influence , please refer to Mesi - leaderboards and rankings section.
5. **Additional Locking of Tokens:** Users can increase the number of tokens they have locked at any time. Should this occur, the current lock-up period will reset, and a new 7-day cycle will begin with the total (old and new) tokens staked.
6. **Influence Points Calculation:** The quantity of influence points a user receives is directly proportional to the number of MESI tokens they have locked.
7. **Expiration of Influence Points:** If a user decides not to renew their token lock-up at the end of the 7-day period, the influence points accrued will be removed from their account.

### Rewards distribution <a href="#vk2c6afvh8cd" id="vk2c6afvh8cd"></a>

Mesi has dedicated a part of its treasury to a continuous rewards distribution program. Users who stake MESI tokens are eligible for rewards, which are determined by the ratio of their staked tokens to the total staked tokens.

The rewards are distributed following a logarithmic curve, meaning that rewards decrease over time. This approach incentivizes early participation. However, the program can be restarted with a new, increased rewards budget at any point in the future to adjust the distribution curve.

![Chart](/files/fYc7vAIqgaiYvzGDXSWC)

### Mesi Micro Loans <a href="#hrdvj3js4wbs" id="hrdvj3js4wbs"></a>

The Mesi ecosystem includes a Micro Loans program designed for creators. Key points of the program are as follows:

* **Application Process:** Creators can apply for a Mesi Loan individually. However, there is a limited budget cap for these loans, and Mesi can only accept a certain number of applications each month.
* **Loan Requirements**: To secure a loan in stablecoins from Mesi, creators must provide over-collateral in MESI tokens. The minimum over-collateral required is 150% of the loan value.
* **Competition and Selection**: Creators compete for loans by blind-bidding the percentage of over-collateral they can offer. Mesi selects winners based on the proposed over-collateral size, the creator's reliability and work history, revenue streams, and the justification for the loan, which includes a need for the loan, repayment plan, and business logic.
* **Repayment**: The repayment of loans includes several methods and conditions:
  * **Manual Repayment**: Users can manually repay the loan through a specific repayment feature.
  * **Automated Repayment**: Users have the option to automatically use their staking rewards and a percentage of their revenue streams for loan repayment.
  * **Late Repayment Consequences:** If the repayment deadline is missed, the collateral is liquidated to cover the loan. Should the collateral be insufficient:
    * Mesi temporarily assumes ownership of the user's content, revenue streams, and any MESI tokens in the user's wallet to cover the loan.
    * If repayment is still not achieved, the user's account is suspended until full repayment is made.

### Fiscal model <a href="#id-27asjvaq6uu2" id="id-27asjvaq6uu2"></a>

#### Company revenues <a href="#s3z61b8ktkck" id="s3z61b8ktkck"></a>

Mesi's revenue model operates on an intermediary commission fee structure:

* Transaction Fees: A 10% fee is applied to every transaction between two platform users.
* Secondary Revenue Streams: Additional sources of income support product development and maintenance, including:
* Conversion fees for on/off-ramp transactions.
* Liquidity provider trading fees
* Blockchain transaction fees.
* Loan-related fees.

#### Revenues streams for users <a href="#pkotjc22f22g" id="pkotjc22f22g"></a>

Mesi offers various revenue opportunities for both creators and fans, aimed at facilitating the growth of their income streams.

**For Creators:**

* Subscription fees income.
* Tips from fans.
* Live stream ticket sales.
* NFT sales.
* Income from bid-to-meet events.
* Pay-per-view content.
* Royalty fees from content usage.
* Additional Mesi rewards for those with high influence points.

**For Fans:**

* Opportunity to participate in creators' revenue streams, depending on their leaderboard ranking.

**For All Users:**

* Mesi rewards for staking tokens.
* Mesi rewards for reporting inappropriate content, as part of decentralized moderation.
* Revenue sharing from referrals, according to the referral policy.

<figure><img src="/files/QnlGWGIDhNCoyBpmKfqz" alt=""><figcaption><p>Mesi revenue streams breakdown</p></figcaption></figure>

#### Fiscal policy <a href="#hxjfgswvttkw" id="hxjfgswvttkw"></a>

Mesi aims to ensure the stability and gradual appreciation of its token value, crucial for transactions, withdrawals, staking, and as collateral for microloans. To achieve this, the Mesi team commits to a fiscal policy that includes:

* **Liquidity Support:** Regularly increasing the liquidity depth of the Mesi token by allocating a portion of company revenues to enhance existing liquidity pools, open new trading pools, and list new trading pairs on centralized exchanges.
* **Incentivization Curve Reset:** Periodically refreshing the budget for rewards to maintain attractive incentivization for users.
* **Anti-inflation measures:** Conducting token buybacks and burns to adjust the supply and support token value.
* **Engagement Campaigns**: Launching new Airdrop/Retrodrop campaigns to engage and reward the community.
* **Positive-sum economy**: Ensuring that the total value of rewards and incentives does not exceed the company's overall income, promoting a positive-sum economy.

### &#x20;<a href="#id-4sxmqlne9wqi" id="id-4sxmqlne9wqi"></a>

### DECENTRALIZATION <a href="#r17770zfrrq0" id="r17770zfrrq0"></a>

### Decentralized moderation <a href="#g8orrfach06e" id="g8orrfach06e"></a>

Mesi employs a decentralized moderation approach, allowing users to report inappropriate content alongside Mesi's proactive monitoring. Key points include:

* **User Reporting:** Any user who has completed KYC verification can report content for review by the moderation team. This ensures responsible use of the reporting feature.
* **Abuse Consequences:** Abuse of the reporting feature, such as spamming, can lead to temporary or permanent suspension from the platform.
* **Incentives for Reporting**: Users who report inappropriate content and stake MESI tokens are eligible for gratitude rewards. The specifics of these rewards, including size, frequency, and distribution rules, are governed by Mesi's internal policy.

### Mesi Proposal Submission Panel <a href="#wn4l2lmf994p" id="wn4l2lmf994p"></a>

Mesi operates under a centralized management model without decentralized governance or a DAO structure. The parent entity oversees product development, platform management, and regulatory compliance. However, Mesi offers a proposal submission feature for token stakers:

* **Proposal Submission:** Mesi stakers are encouraged to submit proposals for the management team's review. Proposals deemed viable may be rewarded with Mesi gratitude rewards, the specifics of which (size, frequency, and distribution) are determined by the Mesi team.
* **Submission Limits Based on Staking:**
  * Staking at least **0.025%** of the total token supply grants the ability to submit **1 proposa**l per month.
  * Staking at least **0.05%** allows for **2 proposals** per month.
  * Staking at least **0.1%** enables **3 proposals** per month.

### MESI REFERRAL PROGRAM <a href="#kvl29w57416" id="kvl29w57416"></a>

Mesi Referral Program incentivizes users to introduce new participants to the platform through a series of benefits and competitions:

* **Referral Bonus:** Participants earn a $10 bonus in MESI tokens for each new user they refer who contributes $100 in commission fees to MESI. Note that the bonus structure is subject to future adjustments.
* **Staking Benefits:** Users who stake a minimum of 0.05% of MESI's total token supply receive a continuous 2% revenue share from the commission fees of their referred users. To ensure fairness, referred users have an adjusted commission fee structure where 8% goes to MESI and 2% to the referring user, maintaining the total commission at 10%.
* **Referral Competitions**: MESI organizes referral quests and tournaments on a periodic basis. High-performing users in these competitions, measured by the number of successful referrals, qualify for additional rewards.

### &#x20;<a href="#uti6yp5c5prj" id="uti6yp5c5prj"></a>

### TOKENOMICS <a href="#id-1oobauaxsdgj" id="id-1oobauaxsdgj"></a>

The table below provides a detailed breakdown of the Mesi network's native token (MESI) allocation strategy, categorizing the distribution across various groups, including investors, ecosystem support, and internal stakeholders. It outlines the percentage of tokens allocated, their equivalent in MESI, the vesting and lockup periods, the initial token generation event (TGE) unlock percentage, and the associated price per token.

<figure><img src="/files/MIpTR5jSLcBfQME8cbcL" alt=""><figcaption></figcaption></figure>

![Chart](/files/jesEkpBRIIbdHzwUUvCV)

\
**Investors**

* **Pre-seed Group**: Allocated 1.0% (1,000,000,000), vesting period of 260 weeks, lockup of 4 weeks, no TGE unlock, price $0.0010 per token.
* **1st presale Group:** Receives 10.0% (10,000,000,000), vesting period of 260 weeks, no lockup, no TGE unlock, price $0.0020 per token.
* **2nd pre-sale Group:** Assigned 14.0% (14,000,000,000), vesting period of 260 weeks, no lockup, no TGE unlock, price $0.0030 per token.

**Ecosystem**

* **Treasury**: Holds 20.0% (20,000,000,000), vesting period of 260 weeks, no lockup, 20% TGE unlock.
* **Community incentives:** Comprises 9.5% (9,500,000,000), vesting period of 260 weeks, no lockup, 5% TGE unlock.
* **Liquidity**: Allocated 1.50% (1,500,000,000), vesting period of 1 week, no lockup, 100% TGE unlock.
* **Airdrop**: Has 10.0% (10,000,000,000), vesting period of 260 weeks, no lockup, no TGE unlock.

**Internal stakeholders**

* **Core Team**: Receives 25.0% (25,000,000,000), vesting period of 260 weeks, lockup of 16 weeks, no TGE unlock.
* **Strategic partnerships**: Assigned 5.0% (5,000,000,000), vesting period of 260 weeks, lockup of 16 weeks, no TGE unlock.
* **Advisors**: Allocated 4.0% (4,000,000,000), vesting period of 260 weeks, lockup of 16 weeks, no TGE unlock.

![Token vesting schedule over time - visual summary](/files/VS77KkOASbTFwrmoDvh9)

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### **APPENDIX A** - COMPETITIVE ASSESSMENT <a href="#id-4jdgqmqbhiph" id="id-4jdgqmqbhiph"></a>

This appendix is designed to delve into a comprehensive overview of the major players in the creator economy, comparing Mesi with traditional platforms like Patreon and OnlyFans as well as with emerging blockchain-based platforms such as Only1, Steem, Torum, and Chirpley. Our aim is to dissect and analyze the distinctive features, user engagement strategies, valuation trends, and the economic models underpinning these platforms.

Patreon and OnlyFans have carved significant niches within the creator economy, focusing on subscription-based models that enable direct financial support from fans to creators. Despite their substantial user growth and financial success, these platforms face limitations in integrating blockchain technologies.

SteemIt, Only1, Torum, Solcial, and Chirpley represent the new generation of platforms leveraging blockchain to redefine creator engagement and monetization. These platforms offer innovative solutions such as cryptocurrency rewards, decentralized governance, and NFTs for digital ownership and earnings, addressing many of the limitations found in traditional models.

* **SteemIt** stands out for its early adoption of blockchain to reward community contributions, emphasizing a censorship-resistant environment and a unique token economy.
* **Only1** differentiates itself by offering minimal fees and instant payouts, emphasizing the value of digital collectibles for content monetization on the Solana blockchain.
* **Torum** merges social media, DeFi, and NFTs to create a comprehensive SocialFi Metaverse ecosystem, targeting the broader cryptocurrency community.
* **Solcial** focuses on uncensored free speech and monetization through a unique token system, including NFTs and decentralized governance mechanisms.
* **Chirpley** introduces an AI and blockchain-powered influencer marketing platform, automating the connection between brands and influencers, particularly in the nano and micro-segments.

The table below compares features that are expected to be implemented by Mesi, versus features offered by other products.

<figure><img src="/files/oVQZVfGejHEKZ2UEkaDL" alt=""><figcaption></figcaption></figure>

Mesi's integration of Web2 and Web3 elements positions it uniquely in the market, blending the familiarity and ease of use found in established platforms with the innovation and technological advancement of blockchain applications.

Its dedication to incorporating AI generative content tools and a native blockchain underscores a forward-thinking approach, distinguishing Mesi not only as a hybrid platform but also as an incubator for pioneering features in the digital content domain.

These distinctive offerings, combined with integrated Google Pay and Apple Pay payments, present a compelling value proposition for creators looking for new avenues to monetize and protect their work while engaging with their audience on a deeper level.

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1. <https://www.coherentmarketinsights.com/industry-reports/global-creator-economy-market> ↑
2. <https://www.usesignhouse.com/blog/onlyfans-users> ↑
3. <https://backlinko.com/patreon-users> ↑
4. <https://www.zdnet.com/article/4-ways-generative-ai-can-stimulate-the-creator-economy/> ↑
